USING THE SOLERA LOGO
To preserve the integrity of our identity, we want to ensure that both the Solera logotype are always recognizable and legible, and stand out against any competing design elements.
This is the primary logo for Solera. The scale of the logo is fixed, do not adjust the relationship between the mark and the logotype.
We do not recommend scaling the logo down below 60 pixels. As the logo is scaled down, the wordmark becomes less legible.
Minimum height for digital: 60px
Clear space is an area surrounding the logo that should always be free of text or graphics. This clear space applies to all executions including print, web, broadcast media, and promotional items.
The Solera color palette consists of four main colors.
RGB: R14, G128, B127
CMYK: C86, M31, Y50, K8
RGB: R92, G71, B80
CMYK: C74, M62, Y51, K37
RGB: R207, G159, B52
CMYK: C19, M37, Y96, K0
RGB: R35, G31, B32
CMYK: C70, M68, Y64, K74
LOGO ON SOLID COLORS
We use the dark-colored and a white version of the logo when applying the logo against solid backgrounds.
White logo on dark background
Dark logo on light background
These are examples of how the Solera logo should not be manipulated. Please refrain from compromising the Solera identity.
Do not use non-Solera colors
Do not rotate or set on an angle
Do not use multiple colors in the logo
Do not outline the logo
Do not re-arrange the logo
Do not distort the logo